A second opinion on growth, from someone running it every day.
I'm Global Growth Director at one of Latin America's leading tech platforms. Before that I built AI and retail media products at Mercado Libre and a cloud and AI business unit from zero. 2do is how investors, founders and brands borrow that operator view: by the hour, by the audit, or by the month.
Sessions in English or Spanish. Paid upfront, so every slot on the calendar is real.
Juan Segundo Gallo, founder of 2do
Who comes to 2do, and what they leave with
Investors
Looking at a marketplace, retail, ads or AI deal in Latin America? Get an operator's read on unit economics, retention and what the deck leaves out.
See the expert callFounders
Growth has flattened or acquisition costs keep climbing. I'll find the levers in your funnel, CRM, pricing and promotions, and where AI can take on the work, ranked by what to do first.
See the growth auditBrands
Selling through marketplaces and retail media? Learn how placement, promotions and assortment actually turn into orders, and where your budget is leaking.
See both optionsFour industries, and the AI that's changing them
Most of my work sits where these meet: platforms that sell, advertise and charge for access.
Monetization
Pricing, fees, subscriptions and loyalty programs, promotions and take rate. How to charge more without losing the orders that pay for it.
Advertising
Retail media, sponsored placements, programmatic and performance campaigns. I've built ads products at Mercado Libre and bought media for major brands, so I can help you build an ads business on your own traffic, or buy one well.
Retail and marketplaces
E-commerce, retail and two-sided marketplaces. Acquisition, retention, assortment and the unit economics behind every order.
Agencies
Cloud, data and paid media agencies. New service lines, productized offers, pre-sales teams and partner programs with Google Cloud and Google Marketing Platform. How to grow beyond billable hours.
I spent three years across four roles at Beyond, and built the cloud and AI unit at Rubik Cloud to US$50K+ in monthly revenue.
AI transformation
Across all fourTaking AI from pilots to operations: agents, forecasting, recommendations and personalization, plus the team workflows that make them stick. I help companies find where AI moves revenue or cuts cost first, and how to roll it out.
I've launched AI products at Mercado Libre, built Beyond's first AI/ML product on Google Cloud, and led a cloud and AI business unit from zero to break-even.
I've advised investors and companies through expert networks, funds and advisory communities, including:
Also former board advisor for B2B marketing and growth at MERITI.
Three ways to work together
Fixed scope, fixed price, in USD. Start with a call or an audit; the retainer is for people who've already worked with me.
Expert call
For investors in diligence, and anyone who needs a fast, informed answer.
- A short form before the call, so the hour goes to your question
- 60-minute video call
- Written summary of key takeaways within 24 hours
Growth audit
For founders and brands who want a diagnosis without a calendar full of meetings. Async by default; a call only if we truly need one.
- Intake form plus read-only access to your data
- First week: I review your data, funnel, channels, CRM, pricing and benchmarks
- Second week: a 25-minute video walkthrough and a 5-page report with your top 5 growth levers, including where AI can help, ranked by impact and effort
- Written answers to your follow-up questions for 7 days after delivery
- Took an expert call in the last 14 days? Its USD 400 is credited toward the audit.
Advisor
For teams that want an operator in their corner. Three-month minimum, two clients at a time.
- Two 60-minute sessions a month
- Async chat for decisions between sessions
- Review of plans, campaigns and key hires
- 50% of your audit fee is credited toward your first month.
How it works
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1
Pick and pay
Choose a slot or an audit and pay by card. No proposals, no back-and-forth.
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2
Share the context
A short form tells me what you need. For audits, you also share read-only access to your data.
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3
Get the answer
A call with a written summary, or a video and report you can forward to your team or partners.
Results from the operating seat
- Launched Mercado Libre's first educational AI agent for 3,000+ Ad Manager users, and mentored 200+ product specialists and analysts.
- LATAM award at Google Cloud Next '23 for the dynamic creative Lollapalooza campaign for Telecom Argentina's Flow.
- Built adVision, Beyond's first AI product, and made it the independent agency with the most Google Marketing Platform certifications in Argentina.
"Juanse helped us grow B2B leads for our cloud solutions by 50% in only three quarters, while launching a new country in Chile and coaching our head of growth at the time into becoming our CMO."
"Juanse has led multiple talks and one-on-one sessions with tier-one private equity investors exploring the advertising and retail market in Latin America, all with good feedback from our clients."
Hi, I'm Juanse
Most of my week goes to leading growth globally for one of Latin America's leading tech platforms: acquisition, retention, CRM, monetization and AI, with product, data and commercial teams next to me.
Before that I built products on the other side of the table: retail media and AI at Mercado Libre, and a cloud and data business at Rubik Cloud. I've sat where the money is spent, and where it's earned.
2do is the other part of my week. Short, focused work where an operator's view helps someone decide faster. The name is a nod to my middle name, Segundo, and to what you get here: a second opinion.
See my full profile on LinkedInCareer
- 2025 to nowGlobal Growth Director, leading Latin American tech platform. Promoted from South Cone to Mexico to global scope.
- 2024 to 2025Regional Product Supervisor, AI and Growth, Advertising and Retail Media, Mercado Libre
- 2023 to 2024Digital Innovation Leader, Rubik Cloud. Built its cloud and AI unit and first pre-sales team.
- 2021 to 2024Innovation and Product Leader, Beyond, after three roles in account and project leadership
- 2020 to 2021IRSA
- 2018 to 2020Top client sales, DP World
Education and teaching
Degrees
University of London
Business and Brand Management, 2021
Universidad de Palermo
Licenciatura in Marketing and Advertising, 2024
Programs
Capacitarte, International Certified Product Manager, 2024
Coderhouse, Growth Marketing, Data Analysis, SQL and UX
Growth Rockstar, Growth, 2025
Teaching and certifications
Growth and marketing at Coderhouse; digital advertising and media planning at Universidad de Palermo
Google Ads (5), DV360, Amazon DSP, Meta Media Buying, Google Analytics, Tag Manager, Campaign Manager 360
English: Cambridge CAE
Questions
Is everything confidential?
Yes. I'll sign your NDA, and I never share non-public information from any company I've worked for, including my current employer.
Do you work with anyone?
No. I don't work with delivery or quick-commerce apps in Latin America, or with direct competitors of my current employer. If I see a conflict, I'll tell you before you pay.
How do I pay?
In USD, by card, when you book. You receive an invoice by email.
What if the call isn't useful?
You get your money back. For calls, tell me within 24 hours and I'll refund you in full, no questions asked. For audits, if the report doesn't give you at least three levers you can act on, I'll refund you in full.
English or Spanish?
Either. Calls, audits and reports come in the language you choose.